You probably have heard from some friends who are using Instagram to promote their small business. Well, Instagram is an online mobile device that is one considered as one of today’s most popular social media platforms following Facebook and Twitter.
Instagram is an application used for sharing photos and short videos. It was originally developed so that people could apply different filters to photographs that they had taken on their smart phones and would allow them to easily upload and share these photos with friends (or account followers) using the Instagram application. More recently video was introduced to Instagram. Videos can now be uploaded, but Instagram video clips are limited to between 3 to 15 seconds long.
Nowadays, many small and medium sized businesses are turning to Instagram. Instagram has already reached more than 300 million users with over 70 million photos being uploaded each day making it an excellent tool to reach a lot of potential customers. And with the Instagram Hashtag feature, targeting your customers has never been easier.
Another great advantage of using Instagram as an online marketing tool is that it is free. Without spending any single dime, you can set up an account for your business and you can increase brand recognition as you can share your content 24 hours a day, 7 days a week.
Due to its visual nature, Instagram appears to be particularly popular with product based businesses. Many businesses that are product based such as clothing, jewellery, make up or even food based businesses have achieved success using Instagram.
For more about marketing through Instagram, read this article from Mirasee: https://mirasee.com/blog/instagram-marketing