The task of naming your business is one of the most crucial aspects of the branding exercise. If you want to become successful, you need to have good foresight, a precise understanding of your field of business operations and the target audience.
Keep in mind that the name you choose for your business becomes the face of the brand and your customers will have emotional connection attached to it. However, the choice of a name is not an easy preposition especially with a wide variety of avenues available for business promotion.
Pick a name that is unique, but is easy to recognise and spell. It has to resonate with the business and its service. A business name may be abstract even, but it has to be correctly projected, so as to synchronise with the area of business and resonate with the brand. Moreover, keep it short. While a long name may be clever and creative, remembering it may be difficult and mistakes may be made when trying to access the website.
Apart from the basics of looking for name availability and internet marketing possibilities, it is also important to consider if the name can be trademarked. This will help avoid legal problems in the long run and also help in differentiating the brand strongly from competition.
To learn more about naming a business, read this article from Flying Solo Australia: http://www.flyingsolo.com.au/startup/business-start-up/business-name-great-ways-help-name-business