You probably have heard from some friends who are using Instagram to promote their small business. Well, Instagram is an online mobile device that is one considered as one of today’s most popular social media platforms following Facebook and Twitter.
Instagram is an application used for sharing photos and short videos. It was originally developed so that people could apply different filters to photographs that they had taken on their smart phones and would allow them to easily upload and share these photos with friends (or account followers) using the Instagram application. More recently video was introduced to Instagram. Videos can now be uploaded, but Instagram video clips are limited to between 3 to 15 seconds long.
Nowadays, many small and medium sized businesses are turning to Instagram. Instagram has already reached more than 300 million users with over 70 million photos being uploaded each day making it an excellent tool to reach a lot of potential customers.
Another great advantage of using Instagram as an online marketing tool is that it is free. Without spending any single dime, you can set up an account for your business and you can increase brand recognition as you can share your content 24 hours a day, 7 days a week.
Due to its visual nature, Instagram appears to be particularly popular with product based businesses. Many businesses that are product based such as clothing, jewellery, make up or even food based businesses have achieved success using Instagram.
A hashtag is defined as a useful word or phrase proceeded by a hash sign “#”. You can often see this sign on social media sign to link messages or content to the specific word or phrase identified by the hashtag.
Hashtags make it possible to group messages or posts linked to the hashtag. The power of a hashtag is in the ability to search for the hashtag and to generate a set of status updates, videos, or photos that contain the hashtag.
Using hashtags is very beneficial especially from a marketing perspective: it helps increase your promotional reach, amplifies your brand or company awareness, helps you to focus your message on your target market, boosts the visibility of your content so that they can be found easily by the people, and finally improve your search engine optimisation or SEO results.
If you are among those who do not use hashtag, there are a few fundamentals you need to keep in mind: There can be no spaces between the hash sign and the word/term, and there can be no spaces in between words if you are using more than one word. When you put together a tag in this way, it automatically creates a clickable link. If people click on the hyperlink, they will find all the most current Tweets or Facebook posts from anyone who has used that tag.
Starting your own business is a big decision because it means that you will be the one who will take care of everything; accounting, payroll, taxes, inventory, and most likely, a huge bunch of other departments and responsibilities necessary to control their own company. But, starting your won company has its benefits, as well.
Kelly-Lee Wright, founder of Feather Drum, says she set about creating the product she wanted to buy herself.
Starting a business means that you become your own boss. You take control of everything that goes in and out of your business. While this is the case, many people tend to make many mistakes when starting their businesses.
One of the most common mistakes people make is by not doing enough research. Before you start any business you should do your research and find out if there is market for your product or service. If you do not know how to conduct this, then you should consider hiring research firm.
Another mistake people make is not paying attention to its competitors. To be successful you should keep a close eye on your competitors and see what they are doing and take advantage of their weaknesses.
Finally, a common mistake people make is by not giving importance to their marketing campaign. For you to have customers you need to market your business.
One of the most common problems of start-up businesses is finding ways on getting enough customers. This is normally because your shoppers do not know why they should buy from you. So without making your customers aware with what your business is offering, it results to low sales and low profit.
There are many companies offering similar products and mostly the product or service you are selling is also being offered by businesses in your local area, in your region, or in your state. In other words, your targeted customers have a bunch of options to choose from so they will pick the company that gives them the best reason to purchase.
Knowing the reasons why your targeted customers should buy from you is one of the most fundamental questions you should ask yourself. You should know your edge over your competitors and tell your customers about these advantages to convince them to make a purchase from you. Advertise your brand and help your customers to choose you.
To give you deeper understanding about this topic, you should check out the great article posted by Dr Shaun Ridley. The article is posted at Yahoo! News Western Australia.