Tough times for business as failures increase and startups flounder

Perth News

We all want to become financially independent and become our own boss. That is why many of us make up their mind to quit their jobs and start their own business. This feels quite exciting and you are raring with confidence to fulfil your dreams and goals. But, did you know that a very high percentage of start-ups fail.

The reality is that there are a lot of start-ups here in Perth that fails. Most of the time, having a great idea is not enough – it does not guarantee that you’ll become the next big thing in the field of entrepreneurship.

According to recent studies, the number of small businesses and start-ups increased by 12% from last financial year. There are a few reasons by start-ups fail because business start-ups are always accompanied with risks. However, new business owners should not be discouraged as starting a new business also provides opportunities.

Before starting your new business, you first need to think of a great business idea and niche to work in. Finding a niche that you are interested in as well as big enough to keep your interest for some time to come is a highly important factor. Your growth could be constricted and ultimately give rise to boredom and failure if the niche is too small.

Another reason why Perth start-ups fail is due to increased competition. Nowadays, almost everyone wants to get into the world of entrepreneurship. This is the reason why the business community becomes too crowded and competition becomes tougher. So without enough marketing efforts, knowledge on the industry, and lack of branding strategies, your startup businesses are more likely to fail.

During tough economic situations, start-ups experience are the most affective as they lack finances and experience. According to an article published by WA Today, a total of 250,242 entities were deregistered from the Australian Securities and Investments Commission by June 30.

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Know the four diabetes warning signs

We all know that diabetes can result to a lot of health issues and even death. However, many of us completely ignore the signs of symptoms of this disease, and this can be a deadly decision. Ignoring the easy to look for symptoms does not make it go away. In fact, it makes you more and more likely to lose your life to it.

Frank Sita has his type-1 diabetes under control using monitoring technology.

First of all, let us discuss the two types of diabetes:

Type 1 diabetes is an autoimmune disease. It attacks human cells that are located in the pancreas that create insulin. Though it can strike at any age, those under 18 are most often diagnosed and calls for insulin to manage their conditions.

On the other hand, type 2 diabetes is the condition the body loses its sensitivity to insulin. While this form was once more common in older people, the rising obesity rates nowadays it is now being found in people of younger ages. Type 2 is usually treated with changes to diet and exercise, sometimes oral medications or insulin.

Diabetes can cause no symptoms, but hunger and thirst are the most often signs that might signal that condition. And since you are drinking more, you have to pee more than usual. You also lose weight without trying, and you experience fatigue and irritability.

Do you want to be sure wether or not you have diabetes? If you do, you’ll need to undergo a fasting blood test to measure the amount of sugar in your blood after not eating for at least eight hours. Normal readings are 99 mg/dL or lower; prediabetic levels range from 100-125 mg/dL and diabetes is any number over 126.

Diet and exercise are the two most effective ways to prevent diabetes. If you already have diabetes, doing aerobic exercise and resistance training helps by encouraging muscles to use more blood sugar.

For more on the warning signs of diabetes, check out this post from

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3 Strategies to Triple Your Company’s Growth

3 Strategies to Triple Your Company’s Growth

3 Strategies to Triple Your Company's Growth

Have you always been dreaming of being your own boss and start a business or work that you really love? By doing what you do best as a business owner, you want nothing more than to thrive – whether you are selling goods or professional service.

You want to be of service or a product seller to your customers and to be valued for that. You want to see the fruits of your labour rewarded. Also, you want to make a good living by doing what you want and love.

However, for a number of reasons, not everyone is expecting that. Starting a business is a real challenge but making it grow is another issue especially in today’s marketplace where competition is tight in every industry. So in order to grow your business, one main key to consider is to think of possible ways to stay on top of your competition.

In order to grow your business, one of the most important things to do is to know about your product first and foremost. Learn everything you need to know about it and how it helps make your own life better. Study its effects and how it contributes a benefit and a positive change in you. If you are well familiar with your product very well, you will talk about it sincerely and enthusiastically.

To learn more on how to grow your business, check out this article by Shaun Buck:

4 great ways to help name your business

The task of naming your business is one of the most crucial aspects of the branding exercise. If you want to grow your business and become successful, you need to have good foresight, a precise understanding of your field of business operations and the target audience.

Keep in mind that the name you choose for your business becomes the face of the brand and your customers will have emotional connection attached to it. However, the choice of a name is not an easy preposition especially with a wide variety of avenues available for business promotion.

Pick a name that is unique, but is easy to recognise and spell. It has to resonate with the business and its service. A business name may be abstract even, but it has to be correctly projected, so as to synchronise with the area of business and resonate with the brand. Moreover, keep it short. While a long name may be clever and creative, remembering it may be difficult and mistakes may be made when trying to access the website.

Apart from the basics of looking for name availability and internet marketing possibilities, it is also important to consider if the name can be trademarked. This will help avoid legal problems in the long run and also help in differentiating the brand strongly from competition.

To learn more about naming a business, read this article from Flying Solo Australia:

Being Savvy About Money Is The New Cool

When we talk about personal finance and wealth creation, the benefits of having good money management skills are incredible. Being able to effectively manage your money will open up new avenues in your life that were previously unavailable due to a lack of money. If you are able to learn how to manage your money, it will essentially give the disposable income that is required to live a life without limits. Few other skills compare to that of effective money management.

Being able to manage your money correctly allows you to live a more stress-free life. Money has to be managed properly simply because it is one of the most stressful things in someone’s life if mismanaged. Effective money management will avoid some of the serious consequences that come with not staying up to date with your bills, sending your kids to college, and any other type of stress that money brings to one’s life.

All of us have our own dreams in life. However, almost every dream that one can have involves money in some way or another. Being able to effectively manage money is the only way for most people to achieve their dreams if they do in fact involve a financial component.

There are a lot of things you can get if you know how to effectively manage your finances. For more on managing your money, read this article from Huffington Post:

You might also like these blog posts from North V Face Business Masters Perth:

Know the four diabetes warning signs

Why should anyone buy from us?

11 of the most memorable ‘brand’ #hashtags of all time

How to Get Your Instagram Marketing Off the Ground

You probably have heard from some friends who are using Instagram to promote their small business. Well, Instagram is an online mobile device that is one considered as one of today’s most popular social media platforms following Facebook and Twitter.

Instagram is an application used for sharing photos and short videos. It was originally developed so that people could apply different filters to photographs that they had taken on their smart phones and would allow them to easily upload and share these photos with friends (or account followers) using the Instagram application. More recently video was introduced to Instagram. Videos can now be uploaded, but Instagram video clips are limited to between 3 to 15 seconds long.

Nowadays, many small and medium sized businesses are turning to Instagram. Instagram has already reached more than 300 million users with over 70 million photos being uploaded each day making it an excellent tool to reach a lot of potential customers. And with the Instagram Hashtag feature, targeting your customers has never been easier.

Another great advantage of using Instagram as an online marketing tool is that it is free. Without spending any single dime, you can set up an account for your business and you can increase brand recognition as you can share your content 24 hours a day, 7 days a week.

Due to its visual nature, Instagram appears to be particularly popular with product based businesses. Many businesses that are product based such as clothing, jewellery, make up or even food based businesses have achieved success using Instagram.

For more about marketing through Instagram, read this article from Mirasee:

11 of the most memorable ‘brand’ #hashtags of all time

business news perth

A hashtag is defined as a useful word or phrase proceeded by a hash sign “#”. You can often see this sign on social media sign to link messages or content to the specific word or phrase identified by the hashtag.

Hashtags make it possible to group messages or posts linked to the hashtag. The power of a hashtag is in the ability to search for the hashtag and to generate a set of status updates, videos, or photos that contain the hashtag.

Using hashtags is very beneficial especially from a marketing perspective: it helps increase your promotional reach, amplifies your brand or company awareness, helps you to focus your message on your target market, boosts the visibility of your content so that they can be found easily by the people, and finally improve your search engine optimisation or SEO results.

If you are among those who do not use hashtag, there are a few fundamentals you need to keep in mind: There can be no spaces between the hash sign and the word/term, and there can be no spaces in between words if you are using more than one word. When you put together a tag in this way, it automatically creates a clickable link. If people click on the hyperlink, they will find all the most current Instagram posts, Tweets or Facebook posts from anyone who has used that tag.

In celebration of the 10th anniversary of Twitter, the first social media that use hashtag, here are the 11 of the most memorable hashtag of all time used by brands:

Five tips for starting up a business in 2016

Starting your own business in Perth, Western Australia is a big decision because it means that you will be the one who will take care of everything; accounting, payroll, taxes, inventory, and most likely, a huge bunch of other departments and responsibilities necessary to control their own company. But, starting your won company has its benefits, as well.

Perth Business

Kelly-Lee Wright, founder of Feather Drum, says she set about creating the product she wanted to buy herself.

Starting a business means that you become your own boss. You take control of everything that goes in and out of your business. While this is the case, many people tend to make many mistakes when starting their businesses.

One of the most common mistakes people make is by not doing enough research. Before you start any business you should do your research and find out if there is market for your product or service. If you do not know how to conduct this, then you should consider hiring research firm.

Another mistake people make is not paying attention to its competitors. To be successful you should keep a close eye on your competitors and see what they are doing and take advantage of their weaknesses.

Finally, a common mistake people make is by not giving importance to their marketing campaign. For you to have customers you need to market your business especially in social networking sites such as Facebook, Twitter and Instagram.

So are you planning to start a business this 2016? If you are, then you should check this article out to get started:

Why should anyone buy from us?

One of the most common problems of start-up businesses is finding ways on getting enough customers. This is normally because your shoppers do not know why they should buy from you. So without making your customers aware with what your business is offering, it results to low sales and low profit.

Perth NewsThere are many companies offering similar products and mostly the product or service you are selling is also being offered by businesses in your local area, in your region, or in your state. In other words, your targeted customers have a bunch of options to choose from so they will pick the company that gives them the best reason to purchase.

Knowing the reasons why your targeted customers should buy from you is one of the most fundamental questions you should ask yourself. You should know your edge over your competitors and tell your customers about these advantages to convince them to make a purchase from you. Advertise your brand and help your customers to choose you.

To give you deeper understanding about this topic, you should check out the great article posted by Dr Shaun Ridley. The article is posted at Yahoo! News Western Australia.

Check out the full article here: